Case Study: Monotype achieves multilingual campaign consistency with Creative Translation

Monotype adapts global campaign copy for multiple languages with Creative Translation

Creative Translation helped Monotype with a global campaign that featured inspiring quotations from industry leaders. The challenge was to translate these spoken, poetic quotations in a way that preserved their essential meaning and impact across different languages, which is notoriously difficult.

The solution involved briefing native copywriters to recreate the quotations meaning-for-meaning, not word-for-word, supported by a comprehensive creative framework. Creative Translation then typeset the final copy into the artwork, adhering to the typographical conventions of each language to ensure a flawless presentation for the typography-focused brand.

Monotype