Case Study: Madame Tussauds achieves a consistent global brand voice with Creative Translation

Madame Tussauds modernizes its global brand voice across 202 years with Creative Translation

Creative Translation was engaged by Madame Tussauds to support its rebranding effort. The challenge was to adapt the new brand theme, 'Punch & Sparkle', across multiple languages, including Dutch and traditional Chinese, ensuring it resonated culturally and linguistically in all of its global markets.

The solution from Creative Translation involved organizing workshops with their brand, linguistics, and marketing teams to explore cultural nuances. This collaborative process resulted in the creation of a comprehensive set of writing guidelines to ensure a consistent and relevant brand voice worldwide. The result was a globally consistent yet locally resonant brand identity that felt authentic to each target audience.

Madame Tussauds