Creative Translation
15 Case Studies
A Creative Translation Case Study
F&F Clothing, Tesco's fashion brand, was dissatisfied with the quality of its translations, which did not follow its tone of voice or brand guidelines. They engaged vendor Creative Translation to address this challenge.
Creative Translation implemented a solution by teaming a translator with an editor for five central European languages. They worked closely with in-country managers to refine local guidelines and style guides. The project was completed successfully with all artworks going to press on time, and five magazines were produced and translated simultaneously while tracking changes meticulously.