Case Study: Canon launches PIXMA across 10 EMEA markets with Creative Translation

Canon launches PIXMA across 10 EMEA markets with Creative Translation

Creative Translation was hired by Canon to support the multi-market EMEA launch of their new PIXMA printers. The customer's challenge was to translate the product tagline "For the stuff of life" into ten different languages and to also create localized scripts and social media assets for the campaign.

The solution from Creative Translation involved deploying native linguists in each market to collaborate with Canon's local teams, ensuring the translations aligned with business goals and brand personality. The vendor successfully delivered all assets on time, producing a campaign that maintained a consistent core message while allowing enough flexibility for each localized version to resonate with its specific audience.

Canon