Case Study: Russell Hobbs boosts sales and awareness with Creative Spark

Russell Hobbs

Russell Hobbs needed to drive sales and awareness for its new line of illuminating glass kettles, a product typically bought out of necessity. Their challenge was to create desirability by emphasizing the product's aesthetics to appeal to consumers who wanted a good-looking kettle to complement their kitchen. They partnered with the vendor Creative Spark to develop a strategic digital marketing plan.

Creative Spark conducted research that revealed men purchase more small appliances and prioritize aesthetics. They developed a campaign that positioned the kettle as a "work of art for worktops," creating high-impact photography and assets for in-store materials, PPC, search, social media, and video. This solution successfully raised brand awareness and product awareness, driving valuable click-throughs, conversions, and sales that ultimately increased revenue for Russell Hobbs.

Russell Hobbs