Case Study: PDI International drives record-high sample requests with Creative Spark

PDI International

The customer, PDI International, needed to launch its Sani Professional Protect 360 sanitizing wipes in the UK market and shift the hospitality industry's cleaning habits. Their challenge was to position the product as the go-to solution, driving demand with both end users and distributors while establishing the brand as a new category leader. They partnered with the vendor, Creative Spark, to achieve this.

Creative Spark developed a campaign with the line "Protect what matters most," focusing on the customer as the hero through illustration and storytelling. The solution highlighted the product's sustainable benefits and was rolled out across PR, organic social, and LinkedIn ads. The vendor delivered the versatile campaign on time and within budget, resulting in record-high sample requests, increased visibility, and a surge in LinkedIn engagement for PDI International.

PDI International