Case Study: LDS builds a standout, credible brand with Creative Spark

LDS Brand Identity

Creative Spark was engaged by LDS, a new challenger brand from the Landmark Group focused on real estate investment, to build an impactful and disruptive brand identity. The challenge was to educate the market about their new Sales Guarantee offering, making it stand out from competitors while also being seen as credible by banks, lenders, and brokers.

Creative Spark developed a bold brand identity with a restricted color palette and striking graphics, created key audience messaging, and built a new website integrated with a sales engine and CRM. The results were immediate; following the mid-May 2022 launch, Sales Guarantee proposals increased by 45% in May. The first full month in June saw a 175% increase in the value of proposals generated, a figure that was sustained and continued to grow. Creative Spark's work provided strong foundations for LDS's growth.

LDS