Case Study: Eccleston Homes builds a more distinctive, customer-focused brand with Creative Spark

Eccleston Homes

Creative Spark was engaged by Eccleston Homes, an independent house builder in the North West of England. The challenge was to evolve the company's brand to reflect its strategic growth ambitions while ensuring it remained credible against larger corporate competitors and retained the independent personality that was key to its initial success.

The solution from Creative Spark involved a comprehensive rebranding, including an updated visual identity with a modern color palette, refreshed butterfly logo, and bespoke illustrations that captured the customer journey. They also developed a new, friendly tone of voice with phrases like "home of happy." The result was a distinct and human-centric brand that stood out in the market, successfully communicating Eccleston's unique customer care, which is evidenced by their 4.4 out of 5 Trustpilot rating.

Eccleston Homes