Case Study: Crone Corkill builds a distinctive, people-first brand with Creative Spark

Crone Corkill

The customer, Crone Corkill, a high-end recruitment company with a 40-year heritage, faced the challenge of its brand identity failing to stand out in a competitive marketplace. Its existing visual identity and tone of voice did not communicate its unique, people-first approach and reputation for quality. The vendor, Creative Spark, was engaged for brand strategy and design services to address this.

Creative Spark developed a new brand strategy centered on the proposition "Make a Connection." They evolved the tone of voice to be conversational and created a sophisticated visual identity with a modern logo, an elegant color palette, and clever graphics that symbolize human connections. The vendor, Creative Spark, delivered a complete brand evolution that provided Crone Corkill with a distinctive, boutique feel that accurately reflects its heritage and high-end values, resulting in a transformed brand the client is incredibly proud of.

Crone Corkill