Case Study: Catapult Print achieves standout engagement with Creative Spark’s CGI press campaign

Catapult 26" Press Campaign

Catapult Print, a US label printer aiming to revolutionize its industry, sought to boldly announce its new Nilpeter FA-26 Press, the largest of its kind in the US market. Their challenge was to create a campaign that matched their mission to dominate the industry landscape by outperforming all others. They partnered with vendor Creative Spark to develop a standout campaign that would highlight the press's transformative benefits, including unmatched capacity, faster lead times, and significant cost savings.

Creative Spark developed a CGI campaign featuring 3D videos of labels printed with client messages unwinding and traveling around iconic US cityscapes, visually representing a national takeover. This solution effectively showcased Catapult's expanded capabilities across the US and Canada. The campaign achieved remarkable success, with an average engagement rate of 7.3% across all videos, far exceeding the industry average, and a standout video achieving 9.7%. Creative Spark delivered a highly effective campaign that resonated with the audience and amplified Catapult's industry message.

Catapult Print