Case Study: British Gypsum drives awareness and adoption of BIMlocker with Creative Spark

British Gypsum

Creative Spark partnered with British Gypsum to launch BIMlocker, a new digital construction tool. The challenge was to build awareness and credibility for the software, drive downloads among architects and designers, and position British Gypsum as a leader in digital construction integrity.

Creative Spark developed a data-driven campaign using a mix of organic and paid social media. The strategy was built on a key industry insight and featured a "confidence dial" graphic with targeted messaging. The 12-week campaign was so successful that British Gypsum commissioned a second phase and submitted the product for an industry award.

British Gypsum