Case Study: BBC Philharmonic boosts awareness and visitor numbers with Creative Spark

BBC Philharmonic

The BBC Philharmonic partnered with Creative Spark to create an advertising campaign promoting its £20 million partnership with Salford City Council. The challenge was to produce imagery that would convey the message 'Bringing music to the people' and effectively communicate the orchestra's move and community work to Salford's diverse residents.

Creative Spark developed a campaign featuring bespoke, eye-catching images of the orchestra's musicians playing against backdrops of iconic Salford landscapes. This solution successfully increased awareness of the Philharmonic's move and opened up a new genre of music to locals. As a result, Creative Spark's campaign led to a measurable increase in visitor numbers to the Salford area.

BBC Philharmonic