Case Study: St. George’s University increases conversions with Creative Science

St. George’s University boosts conversions by 31.25% with Creative Science

St. George’s University faced a challenge where its medical school website was receiving high traffic but failing to convert visitors into applicants. Despite numerous modifications to landing pages, the university could not improve its conversion rates. They brought in the vendor, Creative Science, to diagnose user behavior and build a more compelling experience to meet their key performance indicators.

Creative Science employed a behavioral science approach, identifying psychological barriers for prospective students and testing several interventions. Their solution, rooted in the similarity-attraction effect, redesigned the landing page to showcase current students from various backgrounds. This new design, tested against the original, became the university's best-performing landing page ever. Creative Science's work resulted in a 31.25% increase in page conversions and generated an estimated $255 million in potential lead revenue per year.

St. George’s University