Case Study: Philadelphia Water Department inspires Clean & Green participation with Creative Repute

Philadelphia Water Department launches Clean & Green video in 2 days with Creative Repute

Creative Repute partnered with the Philadelphia Water Department to address the challenge of making the city's complex water infrastructure and stormwater strategy feel personal and understandable to a broad public audience. The goal was to move beyond technical explanation and inspire residents to participate in keeping their neighborhoods and waterways clean.

The solution involved producing a human-centered video that highlighted accessible community actions and was grounded in authentic Philadelphia visuals. Creative Repute led a two-day production, including drone cinematography and interviews, to create a narrative that connects individual actions to larger environmental impact. The final video successfully serves as a key tool for expanding public awareness and encouraging participation, positioning environmental stewardship as a shared responsibility.

Philadelphia Water Department