Case Study: Fredericksburg Convention and Visitor Bureau boosts tourism and overnight stays with Creative Noggin

Fredericksburg Convention and Visitor Bureau boosts digital spend to 55% with Creative Noggin

The Fredericksburg Convention and Visitor Bureau, representing a small Texas town, faced the challenge of attracting a younger, more affluent demographic of tourists for longer stays without alienating its existing baby boomer visitor base. They partnered with the vendor Creative Noggin, which served as their outsourced marketing department, to overhaul their tourism marketing strategy.

Creative Noggin implemented a comprehensive solution that included a complete visual rebranding, a shift in media planning to target travelers from further away, and a significant investment in digital advertising. The results were substantial, including a significant percent increase in yearly hotel tax collections and visitor travel spending. The vendor's strategy successfully repositioned Fredericksburg as a cosmopolitan destination, leading to its recognition as "the new Aspen" and a major increase in international visitation.

Fredericksburg Convention and Visitor Bureau