Case Study: Agency on Aging Area 4 helps vulnerable seniors access food benefits with Creative Noggin

Agency on Aging Area 4 boosts website users 172% with Creative Noggin

Agency on Aging Area 4 (AAA4) faced the challenge of connecting with isolated, low-income seniors who were unaware of the CalFresh food assistance program. They partnered with vendor Creative Noggin to develop a targeted campaign that would raise awareness and help them exceed their application goal for the government grant they received.

Creative Noggin implemented a multi-faceted solution including a dedicated landing page, organic and boosted social media posts, and PR outreach. This campaign resulted in a 172% increase in website users and a 141% increase in organic Facebook engagement, helping AAA4 far exceed its application goal. The efforts by Creative Noggin led to a significant rise in program signups, ensuring more vulnerable seniors gained access to nutritious food.

Agency on Aging Area 4 (aaa4)