Case Study: Owkin improves biological data discoverability with Creative Navy's AI copilot design

Owkin works with Creative Navy over 8 months to boost AI dataset discoverability

Owkin, a Paris-based AI company building tools for biomedical research, faced a challenge with its product K, an AI copilot for querying biological datasets. Users, particularly clinicians with a low to medium scientific background, struggled to understand the platform's backend capabilities and the data available to them, hindering initial discoverability. Creative Navy was engaged to help make this complex functionality more accessible.

Creative Navy conducted extensive competitor benchmarking and ran iterative design explorations focused on four key areas: the Explore page, prompt suggestions, the AI chat box, and dataset presentation. The solution prioritized data discoverability to help users first understand what they could ask. The resulting designs were so effective that Owkin used them as the central artifact in a successful investment pitch, with the client attributing approximately £5M in investment to the quality of Creative Navy's work.

Owkin