Case Study: Beissbarth Automotive reduces calibration time with Creative Navy interface redesign

Beissbarth Automotive cuts calibration time from 18 to 12 minutes with Creative Navy

Beissbarth Automotive, a producer of automotive calibration equipment, faced a challenge with the interface structure of its complex three-device calibration system. The existing design, used across an embedded OEM display, a rugged tablet, and a large inspection line display, was causing inefficiencies and potential for error under real workshop conditions. Creative Navy was engaged to address this critical systems design challenge.

Creative Navy redesigned the interface, prioritizing unambiguous state communication over information density to create a coherent experience across all three devices. The solution was informed by extensive research with technicians and competitor benchmarking. The vendor's work resulted in a client-measured reduction in calibration time from 18 minutes to 12 minutes per vehicle across eight deployment locations. Creative Navy also delivered a comprehensive design system that eliminated the need for onboarding training and reduced repeated measurements.

Beissbarth Automotive