Case Study: NCR achieves simpler, stronger market messaging with Creative Mischief

NCR launches new brand campaign weeks before COVID with Creative Mischief

NCR, a major provider of transaction software and hardware, faced a challenge where its legacy reputation for business equipment was hindering growth, as customers did not perceive it as a modern, simplified solutions partner. The vendor Creative Mischief was engaged to help adapt NCR's brand through new messaging and design.

Creative Mischief developed a new brand campaign centered on the phrase "Simple, made possible," which was visualized with a constant line motif to represent NCR as an adaptable partner. The solution also included a series of lead-generating e-books and digital ads. The campaign provided a complete platform that proved critical during the COVID-19 pandemic, serving as both a market message and an internal rallying cry that helped hold the business together during a disruptive period.

NCR