Case Study: Kenai Peninsula Borough boosts disaster preparedness with Creative Mischief

Kenai Peninsula Borough boosts disaster preparedness to 56% awareness with Creative Mischief

The Kenai Peninsula Borough faced the challenge of uniting its diverse communities and educating residents on how to act before a disaster strikes. They partnered with Creative Mischief to develop a culturally resonant awareness campaign and mascot to reinforce their new Ready, Set, Go! emergency warning system.

Creative Mischief developed a campaign centered around a locally beloved owl mascot and a clear, color-coded version of the RSG system. The solution included an outreach strategy and a full toolkit of collateral. The campaign reached 56% awareness within months, significantly reducing informational emergency calls, and is now being considered for statewide expansion. Creative Mischief's work also won a Communicator Award of Excellence.

Kenai Peninsula Borough