Case Study: N26 lowers mobile registration costs with Creative Milkshake's UGC creative strategy

N26 lowers mobile registration costs by 65% with Creative Milkshake

N26, a mobile bank based in Berlin, faced a challenge with plateauing performance from its standard product-focused paid campaigns on Meta platforms. To enhance efficiency and boost app installs, they partnered with vendor Creative Milkshake to implement a new creative strategy.

Creative Milkshake's solution involved shifting to an authentic, lo-fi user-generated content (UGC) approach, replacing traditional branded ads with videos featuring real customers. This strategy was amplified using Meta’s Advantage+ automation tools. The results were significant, with the campaign achieving a 65% lower cost per mobile registration, a 40% lower cost per ad recall, and a 19% lower cost per action intent, dramatically cutting acquisition costs for N26.

N26