Case Study: iwoca achieves 2x Meta ad spend growth with Creative Milkshake

iwoca doubles Meta ad spend with Creative Milkshake

iwoca, a leading fintech company, sought to scale its paid social performance and test new creative concepts on Meta. To meet this challenge, they partnered with the vendor Creative Milkshake for creative research, strategy, and production services.

Creative Milkshake implemented a data-driven creative strategy, producing a suite of polished UGC-style video assets and a structured testing framework. This solution enabled iwoca to double its media spend on Meta while maintaining strong efficiency. The partnership generated 60 ads from 15 new concepts, resulting in scalable performance and a robust creative pipeline.

iwoca