Case Study: Jimmy Joy reduces YouTube CPA by 33% with Creative Milkshake

Reducing CPAs and Scaling YouTube Ads

Jimmy Joy, a meal replacement company, sought to scale its customer acquisition on YouTube and needed a creative partner to elevate its content and drive results. They partnered with the vendor Creative Milkshake to revamp their YouTube ad strategy.

Creative Milkshake implemented a data-led strategy involving creative research, scriptwriting, and video production. This solution resulted in a 33% decrease in cost per acquisition (CPA) on YouTube for Jimmy Joy, alongside a 25% increase in ad spend. The creatives produced also maintained positive return on ad spend over extended periods, significantly enhancing the effectiveness of their campaigns.

Jimmy Joy

Nino Levicar

Marketing Manager