Case Study: Playtika launches cinematic global gaming campaigns with Creative Milkshake

Global-Ready Creative Production for Playtika’s Caesar Slots and WSOP

The customer, Playtika, a global leader in mobile gaming, partnered with the vendor Creative Milkshake for end-to-end creative production services. Their challenge was to produce two distinct, high-end, and cinematic video campaigns for their flagship titles, Caesar Slots and WSOP, which required international coordination and complex creative execution.

Creative Milkshake managed the entire process, from creative planning and sourcing to production and in-house post-production. They executed two shoots in Barcelona, delivering visually distinct assets tailored for each brand. The solution resulted in two campaign-ready productions that were rolled out seamlessly across global markets. The vendor's flexible and solutions-oriented approach successfully brought Playtika's creative vision to life.

Playtika

Lihi Fein

Partnership & Production Manager