Case Study: N26 achieves 65% lower mobile registration costs with Creative Milkshake's diversified UGC

Diversifying Creative to Supercharge Performance with N26

N26, a mobile bank based in Berlin, faced a performance plateau with its standard product-focused Meta ads. To enhance campaign efficiency and boost app installs, the bank partnered with vendor Creative Milkshake to implement a new creative strategy centered on user-generated content (UGC).

Creative Milkshake replaced N26's polished branded ads with authentic, lo-fi UGC featuring real customers. This content was rigorously A/B tested and optimized using Meta's automation tools. The solution drove a dramatically lower cost per registration, with the UGC approach achieving a 65% lower cost per mobile complete registration for N26.

N26

Philippe Rozier

Global Paid Social Lead