Case Study: Wise Doubles Conversions on TikTok with Creative Milkshake

Cutting Costs & Doubling Conversions With TikTok Ads

Wise, a global technology company, faced challenges in executing its paid acquisition strategy for cross-border payments, particularly in achieving effective performance on the TikTok platform. They partnered with the vendor Creative Milkshake to revitalize their efforts with a new creative approach.

Creative Milkshake implemented a comprehensive TikTok-first strategy, which included developing platform-native ad creative, producing high-quality videos, and establishing an ongoing feedback loop. This solution led to a 26.23% reduction in customer acquisition costs and a dramatic doubling of conversion rates, including a 100% increase in the EU. The partnership with Creative Milkshake successfully exceeded all of Wise's expected key performance indicators.

Wise

Alex Georgiades

Paid Social Senior Manager