Case Study: iwoca doubles Meta ad spend with Creative Milkshake

Scaling Paid Social Performance with iwoca

iwoca, a leading fintech company providing business loans, sought to scale its paid social performance and test new creative concepts on Meta. They partnered with the vendor Creative Milkshake to develop a creative strategy that could achieve this growth.

Creative Milkshake implemented a solution that included building data-driven ad concepts, producing a suite of polished UGC-style videos, and establishing a structured testing framework. This partnership allowed iwoca to double its media spend on Meta while maintaining strong efficiency, resulting in sustainable performance growth.

iwoca

Duruo Zheng

Senior Performance Marketing Manager