Case Study: a specialist lifting equipment supplier improves search visibility and content relevance with Creative Ideaz

industrial & engineering lifting equipment supplier drives 4,000+ monthly visits with Creative Ideaz

Creative Ideaz was approached by an industrial & engineering lifting equipment supplier that lacked defined target audiences, making its marketing irrelevant to buyer needs. The company was also virtually invisible in search results, with no keyword rankings, missing out on high-intent traffic.

Creative Ideaz conducted in-depth customer research to map buyer personas and align site content to their journeys. They implemented a combined SEO and PPC strategy, optimizing pages for targeted keywords and running paid campaigns. This resulted in organic traffic increasing from 0 to over 4,000 monthly visits, ranking for 1,200+ keywords, higher content relevance, and improved conversion rates.

Industrial & Engineering Lifting Equipment Supplier