Case Study: a specialist insurer in the residential block sector achieves improved customer retention with Creative Ideaz’s automated drip-feed email campaign

a specialist insurer in the residential block sector boosts renewal rates with Creative Ideaz

Creative Ideaz was approached by a specialist insurer in the residential block sector. The client faced a challenge with inconsistent post-sale communication, which led to fading brand connections and higher risks of customer disengagement and lapse before policy renewal.

Creative Ideaz built an automated, drip-feed email campaign directly tied to individual customer renewal timelines and CRM activity. The solution provided personalized and informative communication to maintain consistent brand presence. This led to improved customer retention, increased renewal rates, and strengthened brand loyalty through regular, value-driven engagement.