Case Study: Hitachi achieves renewed interest in farm management technology with Creative Generals

Hitachi renews interest in farm management technology with Creative Generals

Hitachi sought to showcase the power of its new 'Internet of Things' technology for increasing efficiency on Australian farms. The challenge was to move beyond a dry, clinical demonstration of the tech and instead create a campaign with a deeply human element that would resonate with other farmers.

Creative Generals developed a suite of emotive videos focusing on a family farm in Dubbo. By capturing the hardships of rural life and contrasting them with the positive impact of Hitachi's technology, they created a relatable story that broke down complex tech into fundamental benefits. As a result of the campaign by Creative Generals, Hitachi saw a renewed interest in its innovative farm management technology.

Hitachi