Case Study: Gather My Crew achieves stronger brand reach and app launch readiness with Creative Generals

Gather My Crew launches a new app with Creative Generals in 3 days of filming

Melbourne-based charity Gather My Crew engaged Creative Generals to revamp its branding and marketing strategy. The goal was to achieve maximum exposure and prepare for the launch of their new app, which helps people organize support for loved ones in crisis.

Creative Generals developed a research-led strategy, defining three audience personas and creating an illustrative brand identity featuring a 'ribbon' motif to symbolize connection. The solution included a new website with interactive elements, targeted social media and advertising campaigns, and full video production services. The vendor's work successfully positioned Gather My Crew for its app launch, with ongoing analysis showing growing engagement from the advertising efforts.

Gather My Crew