Case Study: Karen Millen improves global internal communications with Creative Folks

Karen Millen - Customer Case Study

Creative Folks, a UK-based fashion retailer with a global presence, faced significant challenges in internal communications. Their stores and franchise partners across 58 countries struggled with outdated, inefficient methods like email and a black-and-white intranet, which led to missed campaign launches and inconsistent brand presentation. This hindered their ability to keep a dispersed, seasonal workforce aligned.

To solve this, Karen Millen partnered with vendor Creative Folks and their UK partner, The App Lab, to develop the KM Connect app using Twixl Publisher. The mobile-first platform centralized all communications, providing targeted, seasonal content like lookbooks and operations news. The solution, implemented with thorough testing and cross-departmental input, dramatically improved engagement. Creative Folks achieved a potential annual cost saving of £60,000 by reducing print materials and ensured timely global campaign launches, increasing both brand loyalty and productivity.

Karen Millen