Case Study: Harrier National launches a scalable customer retention portal with Creative Folks

Harrier National launches new customer retention portal Customer Systems Transformation

Harrier National, an automotive CRM services provider, faced significant challenges adapting to industry disruption due to its slow, legacy business applications which were a bottleneck to its operations. The company enlisted Creative Folks to conduct a full systems review and propose a modern solution to increase its flexibility and competitiveness.

Creative Folks analyzed Harrier National's processes, assisted with vendor selection, and provided skilled integrators to design the new platform using the Jitterbit integration platform. The solution connected core systems like Salesforce, Marketing Cloud, and WoodWing Assets, resulting in the launch of a new customer retention portal called "Ignition." This transformation delivered scalability, reduced project costs and time, and provided greater visibility of data and assets, enabling the company to innovate and improve customer relationships.

Harrier National

Ed Leong

Chief Transformation Officer