Case Study: Summit Country Day School strengthens brand distinction with The Creative Department

Summit Country Day School refreshes brand identity with The Creative Department, serving pre-K through 12th grade

The Creative Department partnered with Summit Country Day School, a venerable Cincinnati Catholic school facing declining enrollment due to increased competition. Their challenge was to refresh the school's brand identity to better communicate its distinctiveness and key point of difference—developing students of high moral character through academic rigor—in order to gain an advantage in student recruitment.

The Creative Department developed a new brand strategy and visualization framework centered on the idea of turning students into leaders. The solution included a refreshed identity, complete brand guidelines, and a broad campaign of branded touchpoints, all designed to elevate the school's key differentiators. This strategic work by The Creative Department successfully positioned the Summit brand to compete more effectively for the hearts and minds of both parents and students.

Summit Country Day School