Case Study: We Stand achieves a powerful 30th anniversary rebrand with Creative Concern

We Stand marks 30th anniversary rebrand with Creative Concern

Creative Concern partnered with We Stand, a charity supporting families affected by child sexual abuse, to undertake a comprehensive rebrand for its 30th anniversary. The challenge was to reflect on the organization's journey and develop a new identity that better represented its mission and supportive way of working.

The solution involved Creative Concern developing a new name, updated messaging, a manifesto, and writing guidelines. This was followed by a complete rebranding design, supporting animations, graphics, and a new website. The rebrand successfully resulted in a powerful new identity, with client feedback confirming the new name resonated deeply, making individuals feel supported and empowered to stand up.

We Stand