Case Study: University of Salford boosts Open Day engagement with Creative Concern

University of Salford boosts Open Day bookings with Creative Concern

The University of Salford worked with Creative Concern on an Open Day campaign to showcase its vibrant student life and communicate how it can get young people's careers moving. The challenge was to create a standout campaign that highlighted the university's dynamic and energetic approach within the higher education market.

Creative Concern developed a campaign centered on the concept of movement, using the lead line "Get your future moving." The solution involved capturing dynamic photography and film of models in energetic poses, which was deployed across a TV commercial, outdoor advertising, online adverts, and social media. Initial results showed a positive response with students booking onto the open days.

University of Salford