Case Study: University of Cambridge strengthens sustainability reporting with Creative Concern

University of Cambridge delivers 5 years of sustainability reports with Creative Concern

Creative Concern worked with the University of Cambridge to address the challenge of developing a distinctive and impactful annual sustainability report. The university needed a solution that would visually showcase its sustainability initiatives while adhering to its core brand identity and providing annual continuity with improved visual impact.

The solution involved Creative Concern developing a unique visual style combining photography and illustrative elements to create impactful collages. This approach was extended across the main report, an animation, a summary, and social media graphics. For five consecutive years, Creative Concern produced these annual reports, which effectively communicated the university's progress towards its target of achieving absolute zero scope 1 and 2 emissions by 2048.

University of Cambridge