Case Study: The University of Leeds refreshes its sustainability report with Creative Concern

The University of Leeds refreshes its 2020-21 sustainability report with Creative Concern

The University of Leeds hired Creative Concern to refresh the visual design of its annual sustainability report for the 2020-2021 period. The challenge was to create a new, engaging look that could effectively communicate the university's resilience and adaptation during the unprecedented COVID-19 pandemic.

Creative Concern developed a suite of bold, eye-catching illustrations reflecting the report's core themes. These illustrations were unified on the front cover and used flexibly throughout the report and on promotional social media graphics. Working within the existing color palette, Creative Concern delivered a dynamic new style that gave the visual elements space to come to life, successfully refreshing the report's overall appearance.

The University of Leeds