Case Study: The Eden Project spreads climate positivity with Creative Concern

The Eden Project reaches 8.5 million people with Creative Concern

The Eden Project, a globally recognized tourist destination focused on sustainability, faced the challenge of shifting its perception from a local attraction to a global movement and engaging a 16-25 year old audience on climate change. The vendor, Creative Concern, was tasked with developing a campaign to drive awareness of Eden's mission and position it as a trusted voice.

Creative Concern developed a 'Climate Positivity' strategy by collaborating with twelve environmental influencers. The solution involved creating a series of films and social content promoted on Instagram and TikTok. The campaign achieved significant results, including 3.1 million video views, reaching an audience of 8.5 million people, and generating over 69,000 clicks. Creative Concern's work also helped The Eden Project establish ongoing relationships with the influencers for future initiatives.

The Eden Project