Case Study: Salford University boosts business school recruitment with Creative Concern

Salford University tests campaign with 16 and 17-year-olds using Creative Concern

The customer, Salford University, needed a distinct marketing campaign for its Business School to attract students and highlight its unique offer of a guaranteed place conditional on grades. The vendor, Creative Concern, was engaged to develop this creative recruitment campaign.

Creative Concern created a provocative campaign with headlines like "Now what?" and "Who cares?" that was tested and refined with the target audience. The solution included a professional photo shoot of students and a toolkit for both digital and outdoor advertising. The first phase of the campaign went live in preparation for the 2021 student intake, and the vendor continues to work with the university on subsequent campaigns.

Salford University