Case Study: Redthread strengthens its brand and website with Creative Concern

redthread launches a clear new brand and website with Creative Concern

The customer, redthread, is a youth work charity that supports young people facing violence and exploitation. They faced the challenge of rebranding their organization to better reflect their evolved mission and communities, while also addressing the common mishearing of their name as 'Red Threat'. They partnered with the vendor Creative Concern for brand strategy, messaging, and a new visual identity.

Creative Concern developed a comprehensive new brand identity for redthread. The solution included a distinctive red thread graphic element, a serif typeface for gravitas, and a handwritten font for approachability. The results were a vibrant yet tranquil brand and a clear, easy-to-navigate website that effectively communicates the charity's vital work and provides crucial resources for those seeking help.

redthread