Case Study: Peaks & Plains Housing Trust energises Macclesfield with branding by Creative Concern

Peaks & Plains Housing Trust launches Crossings with Creative Concern for a flagship Macclesfield development

Peaks & Plains Housing Trust, an established builder in East Cheshire, wanted to expand its reach to new audiences and established a new development arm called Chalk. For its flagship development, Crossings, the trust engaged vendor Creative Concern to create a name and develop the messaging and brand for the new apartment complex in Macclesfield.

Creative Concern developed the name, messaging, and a modular brand identity for Crossings. The solution used a bright, bold design for hoardings to prominently advertise the site, employing a flexible system of 'bricks' to tailor messaging for different audiences and ownership types. The vendor successfully delivered a brand that positions the development alongside similar urban offers.

Peaks & Plains Housing Trust