Case Study: National Trust transforms Castlefield Viaduct into a green oasis with Creative Concern

National Trust transforms Castlefield Viaduct after 50 years disused with Creative Concern

The National Trust faced the challenge of revitalizing the disused Castlefield Viaduct in Manchester, transforming it into a meaningful green space for the public. They commissioned the vendor Creative Concern to develop a comprehensive interpretation strategy for the site.

Creative Concern implemented a solution centered on the narrative concept "Views from the viaduct," which encouraged visitors to reflect on the past and future of the space. They collaborated with partner agencies to create a new visual identity, wayfinding, and interpretive signage. The project also included a unique soundscape artwork that incorporated local industrial and natural sounds. The result was a dynamic and engaging visitor experience that successfully brought new life to the historic structure.

National Trust