Case Study: King's College Hospital NHS Foundation Trust boosts flu jab uptake with Creative Concern

King’s College Hospital NHS Foundation Trust boosts flu jab uptake to 84% with Creative Concern

King’s College Hospital NHS Foundation Trust, a major London teaching hospital, needed to increase its annual staff flu vaccination rates to protect both employees and patients. The Trust worked with vendor Creative Concern on an internal communications campaign to meet this challenge.

Creative Concern developed a two-phase campaign. The first phase recruited staff as Peer Vaccinators, while the second featured a "Defend King's" theme that turned staff into superheroes. This fun and highly visual campaign was deployed across the hospital and digital channels. The solution from Creative Concern drove exceptional results, including an 84% vaccination uptake, a 13% jump from the previous year, and a position as a top 5 performing London Trust.

King’s College Hospital NHS Foundation Trust