Case Study: Johnstone Credit Union attracts new members with Creative Concern's strategic campaign and branding support

Johnstone Credit Union launches a multichannel campaign with Creative Concern to reach members across Renfrewshire

Johnstone Credit Union, a credit union based in Scotland, faced the challenge of dwindling membership growth and an ageing member profile. To ensure its longevity, the customer partnered with vendor Creative Concern for strategic campaign and branding support to attract new members.

Creative Concern implemented a campaign highlighting the human aspect of the credit union, built around authentic stories from real members. The solution used photography of local members and a graphic treatment that integrated the logo with imagery to visually reinforce the refreshed brand identity. The campaign was executed across OOH, print, and social media formats targeted at local residents.

Johnstone Credit Union