Case Study: Emmaus UK boosts fundraising for homelessness appeals with Creative Concern

Emmaus UK exceeds fundraising targets with Creative Concern

Emmaus UK, a charity tackling homelessness, partnered with Creative Concern to enhance its direct mail fundraising campaigns. The challenge was to create compelling campaign concepts and a new design approach to effectively engage their existing warm audience of supporters.

Creative Concern developed a series of three direct mail campaigns centered around authentic personal stories from the people Emmaus supports. Their solution involved workshops and interviews to gather narratives, a design featuring handwritten notes and companion imagery, and supporting digital content. As a result, both the subsequent Christmas and Summer campaigns exceeded their fundraising targets.

Emmaus UK