Case Study: Cystic Fibrosis Trust helps young people transition to adult care with Creative Concern

Cystic Fybrosis Trust launches 2 transition packs with Creative Concern

The Cystic Fibrosis Trust needed a creative approach to communicate the complex and emotionally charged topic of transitioning to adult care for young people with cystic fibrosis. They partnered with the agency Creative Concern to develop a toolkit that would make this subject less intimidating for their audience.

Creative Concern developed a lighthearted, character-led concept that resonated strongly with the young audience. The solution included transition packs for both young people and their carers, an online guide with animations, downloadable resources, and a series of animated social shorts to promote the launch. This comprehensive approach by Creative Concern successfully helped the Trust present a difficult topic in an accessible and engaging way.

Cystic Fybrosis Trust