Case Study: City of Trees refreshes its brand and boosts engagement with Creative Concern

City of Trees refreshes brand after a decade with Creative Concern

Creative Concern was engaged by City of Trees, a Manchester-based tree-planting charity, to refresh its brand. The customer's challenge was to evolve its vision and narrative to better reflect its current identity, its progress, and its future ambitions a decade after its initial launch.

The solution implemented by Creative Concern involved revitalizing the brand's narrative through stakeholder workshops and developing a modernized visual identity. This included a softened logo, a new color palette inspired by nature and Manchester, and flexible brand graphics for use on social media and signage. Creative Concern also created a sub-brand for its volunteer 'Citizen Foresters' to foster a stronger sense of identity. The refreshed brand has been successfully applied across various materials and events.

City of Trees