Case Study: Central Manchester University Hospitals NHS Foundation Trust reduces energy use with Creative Concern

Central Manchester University Hospitals NHS Foundation Trust saves £127,000 with Creative Concern

Central Manchester University Hospitals NHS Foundation Trust, an NHS trust, needed to implement activities to make its staff more aware of their energy consumption and change their behavior to reduce it. They engaged the vendor Creative Concern to develop an energy reduction campaign.

Creative Concern created the NHS Green Heart campaign, which included a name, identity, key messages, and materials like posters and stickers. They also developed a character for a traveling roadshow to engage staff and distributed materials to encourage energy-saving behaviors. The results were significant, with 69 teams involved, 1,824 people engaged, and £127,000 saved through the campaign.

Central Manchester University Hospitals NHS Foundation Trust