Case Study: Cambridge University Press & Assessment sparks global climate conversations in schools with Creative Concern

Cambridge University Press & Assessment exceeds performance targets with Creative Concern

Cambridge University Press & Assessment (CUPA) approached Creative Concern with the challenge of strengthening its position as a global leader in climate education. The goal was to develop a digital campaign that would help teachers navigate the emotional complexity of discussing the climate crisis and spark meaningful conversations with students in schools worldwide.

Creative Concern developed a distinctive global digital campaign for Meta and LinkedIn, using a custom identity with a speech bubble marque and international collages. The campaign successfully exceeded performance targets and inspired strong engagement, with students and teachers across CUPA's global network actively contributing films, stories, and written content.

Cambridge University Press & Assessment